Written down, so you can hold us to it.
Most agency promises live in sales calls, where they evaporate. Ours are published. This page is the operating agreement behind every account we run: who does the work, who owns what, and what we refuse to do. If we ever break one of these, you will have this page to point at.
The five articles, in force on every account.
Not values. Not a mission statement. Operating rules, phrased so you can verify each one before and after you sign.
If it reads like the opposite of your last agency, that was the design brief.
Five articles is the entire document. There is no asterisk page, no exceptions schedule, and no version of this that changes after you sign. Ask us to confirm any of it in writing on the first call, and we will.
Questions jewelers ask about the policy.
Short answers, same register as the articles. If yours is not here, ask it on the call.
Where this policy points
The policy is the frame. The work inside it is the four channels, the audit, and the call where we scope your store. Pick the door that fits.
About the founder
Who runs Endico and why it is built this way.
About the studio → // 02 · The comparisonEndico vs a typical agency
The policy, side by side against the standard agency model.
See the comparison → // 03 · The callBook a strategy call
Thirty minutes with William. Judge us with the questions above.
Book the call →Questions jewelers ask before they apply.
Who actually runs my account day to day?
William Endico, the founder. Strategy, build, optimization, and reporting. No junior account managers exist at the studio to hand you to.
What happens to my accounts if we part ways?
Nothing. They were in your name the whole time: ad accounts, pixel, audiences, site, data. You lose access to us, not to anything of yours.
Why no binding contracts?
Binding terms protect an agency from its own results. Month to month means the work has to justify itself continuously, which is the correct pressure to put on us.
What if my competitor asks to hire you?
They get declined. One jeweler per trade area is absolute. When you are signed, your market is closed on our side.
How do I verify any of this?
Ask for it in writing on the call; this page is the writing. And every claim here is checkable in your own accounts: look at who owns what, and who shows up in the change history.
How will we communicate once we start?
Slack is the preferred channel: one shared channel per client keeps every question, file, and decision in one organized place. If you would rather text or email, William works that way too. Either way you are talking to the founder. We never pass you on to a junior account manager.
From the blog, on this subject.
The policy is the pitch. The call is the proof.
Bring the five articles to a thirty minute call and ask William to stand behind each one. That is the whole sales process. No binding contracts on either path. You own everything.