Why does Endico not list its prices?

Because a published price is a package, and a package means your store gets shaped to fit a menu. The fee is flat, quoted after a short scoping conversation, in writing, before you commit to anything.

ENDICO DATA STRATEGIC✦HOW PRICING WORKS · FLAT & SCOPED✦FOUNDER OPERATED✦EST. MMXXV

The money conversation

What this costs, and why we will not quote you blind.

Every jeweler asks the price first. Fair. Here is exactly how our pricing works, what moves the number, and the incentive problems we built it to avoid. The only thing missing is a figure, because quoting a store we have never scoped would be a guess dressed up as a price. Flat fees. No percentage of ad spend. No binding contracts.

Get scoped → Request the audit →

How the fee works

Flat fee. Set after scoping. That is the whole model.

Four rules govern every engagement. Each exists to remove an incentive problem the standard agency pricing model bakes in.

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Scoping comes first

A short conversation about your store: what you sell, your trade area, your stack, which channels you need. The fee comes out of that, sized to the actual work, not to a package tier you have to grow into.

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Flat, not a percentage of spend

Percentage-of-spend pricing pays an agency more for spending more. That is a conflict of interest wearing a pricing model. Our fee does not move when your ad budget does.

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Ad spend is never ours

Meta and Google bill your card, on your accounts. We never touch spend, never mark it up, never route it through us.

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No binding contracts

The fee renews monthly because the work has to earn the next month. You are never paying to escape.

What moves the number

Four things change the price. Nothing else does.

When two jewelers get different quotes, this list is the entire reason.

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Channel count

One channel costs less than four. Most stores start with one or two and add when the data says to.

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Store complexity

A single-location case-driven store and a multi-location ecommerce brand are different jobs. Catalog size, integrations, and stack all count.

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The state of the foundation

An account and site in good shape cost less to operate than a rebuild. The audit tells both of us which one you have.

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Trade-area stakes

One jeweler per trade area means signing you closes your market to us. In competitive markets that exclusivity is priced like it matters, because it does.

The one published price

One product has a public price: the audit.

The AEO and SEO audit is fixed-scope, so it is fixed-price, and the tiers are shown at the intake before you pay. It is also the cheapest way to find out what working together would involve, because the audit ends with the exact fix list we would be executing. Request the audit →

Straight answers

The pricing questions every jeweler asks.

Direct answers, no dodging. The only number we withhold is the one that would be a guess.

Why not just list your prices?

Because a published price is a package, and a package means your store gets shaped to fit our menu instead of the other way around. The fee is quoted after scoping, in writing, before you commit to anything.

Is there a minimum budget to work with you?

There is a practical floor: your ad budget has to be able to produce decision-grade data. If it cannot, we say so before taking the account rather than burning it to learn nothing.

Do you charge setup fees?

Scoping is part of the conversation, not a line item. If an engagement needs real build work up front, it is in the written quote, named, before you sign anything.

What does the audit cost?

The audit is the one fixed-price product, and its two tiers are shown at the intake page before payment. No call required to see them.

Can I start with one channel?

Yes, and most stores should. Start where the data says the leverage is, prove it, then add channels on evidence instead of optimism.

Where to go from here

Three doors. The audit if you want the read first, the call if you want to talk it through, the policy page if you want to see the rules we operate under. All three end with a number in writing.

// 01 · The audit

Get the number

A real quote takes one call. A guess takes zero.

Scoping is thirty minutes with William. You leave with a flat fee in writing, what it covers, and no obligation to take it. No binding contracts. You own everything. Ad spend stays on your card.