What this costs, and why we will not quote you blind.
Every jeweler asks the price first. Fair. Here is exactly how our pricing works, what moves the number, and the incentive problems we built it to avoid. The only thing missing is a figure, because quoting a store we have never scoped would be a guess dressed up as a price. Flat fees. No percentage of ad spend. No binding contracts.
Flat fee. Set after scoping. That is the whole model.
Four rules govern every engagement. Each exists to remove an incentive problem the standard agency pricing model bakes in.
Four things change the price. Nothing else does.
When two jewelers get different quotes, this list is the entire reason.
One product has a public price: the audit.
The AEO and SEO audit is fixed-scope, so it is fixed-price, and the tiers are shown at the intake before you pay. It is also the cheapest way to find out what working together would involve, because the audit ends with the exact fix list we would be executing. Request the audit →
The pricing questions every jeweler asks.
Direct answers, no dodging. The only number we withhold is the one that would be a guess.
Where to go from here
Three doors. The audit if you want the read first, the call if you want to talk it through, the policy page if you want to see the rules we operate under. All three end with a number in writing.
Questions jewelers ask before they apply.
Why does Endico not list its prices?
Because a published price is a package, and a package means your store gets shaped to fit a menu. The fee is flat, quoted after a short scoping conversation, in writing, before you commit to anything.
Is there a minimum budget to work with Endico?
There is a practical floor: your ad budget has to be able to produce decision-grade data. If it cannot, we say so before taking the account rather than burning it to learn nothing.
Does Endico charge setup fees?
Scoping is part of the conversation, not a line item. If an engagement needs real build work up front, it is in the written quote, named, before you sign anything.
What does the AEO and SEO audit cost?
The audit is the one fixed-price product, and its two tiers are shown at the intake page before payment. No call required to see them.
Can I start with one channel?
Yes, and most stores should. Start where the data says the leverage is, prove it, then add channels on evidence instead of optimism.
From the blog, on this subject.
A real quote takes one call. A guess takes zero.
Scoping is thirty minutes with William. You leave with a flat fee in writing, what it covers, and no obligation to take it. No binding contracts. You own everything. Ad spend stays on your card.