Most sites
Read like a brochure
Pretty pictures, but not built to actually acquire customers or bring organic traffic from Google or AI platforms.
ENDICO DATA STRATEGIC✦WEB FOR FINE JEWELERS✦NEW YORK CITY✦EST. MMXXV
I
The site is the digital storefront.
2–3×
Typical PDP conversion lift on a proper rebuild
Page weight, image fidelity, mobile flow, trust signals, checkout friction. Fix the four things that actually convert and the same traffic earns multiples more revenue.
Mobile-first
Where the shopping starts in 2026
The vast majority of customer journeys start on their phone. If the mobile experience is bad, you lose them to a competitor.
Channel 02 · Web Development
Fine jewelers deserve fine websites.
Most jewelers treat their website like a brochure instead of a revenue-generating asset. We build the site that earns the customer instead of losing them to your competitor. Shopify, WooCommerce, headless, or custom. Built for the catalog, the price point, and the agentic storefronts that read your code as the source of truth. You own the code. You own the platform account. You own the assets the day you sign and every day after.
✓ You own the code
·
✓ Founder on the build
·
✓ No binding contract
II
Four ways we build.
Path 01 · First store
Launching your first ecommerce site.
You sell out of a showroom or a private network. The site does not exist yet, or it is a placeholder. We build it from scratch on Shopify or WooCommerce, set up the catalog and PDPs to sell, wire payments and shipping, and hand you the keys with a how-to-run-it walkthrough.
You getA live store you can run
Path 02 · Lead-gen site
High-touch sales, site as lead capture.
Custom work, bespoke commissions, private appointments. The sale closes in person or on a call, not in a cart. We build the site that books the consultation with conversion-tested forms, calendar booking, and the pages that pre-qualify before you spend an hour with them.
You getMore booked consultations
Path 03 · Full redesign
Existing site that is leaving money on the table.
You have a store. It works. It also loads in five seconds, ranks below your competitors, and converts under industry benchmarks. We rebuild it without breaking your SEO, migrate cleanly, redirect every URL, and ship a faster, conversion-tested site you can defend to your board.
You getSame traffic, more revenue
Path 04 · Migration
Wasted money on a Punchmark or other locked-in platform?
Punchmark, GemFind, an aged-out custom build, or any platform that holds you hostage and charges per page. We migrate you cleanly to Shopify, preserve your URLs, redirect every page, and leave you owning the platform, the code, and your data outright.
You getOff the platform trap
III
How the build runs.
Discovery
We map the catalog, the price point, the buyer, and the existing tech. You sign off on the scope, the timeline, and what success looks like before any code gets written.
Week 1
Design and build
We build the layout and show you a preview at every stage for your approval. Mainly built on Shopify. We can deliver headless sites or build custom themes tailored to your brand. WooCommerce too, if preferred.
Weeks 2 to 6
Launch and migrate
Clean redirects from old URLs. Schema, structured data, and PDP metadata in place from day one. The site goes live without breaking your search rankings.
Week 6 to 8
Iterate
Conversion testing, page-weight tuning, PDP refinement, and ongoing maintenance. The site keeps getting better. You keep owning every line.
Month 2 onward
IV
Common questions.
Shopify, WooCommerce, or headless Shopify?
The right answer depends on your business: there are pros and cons to each. We pick the stack that fits your business, not the stack we sell hardest. For most jewelers, Shopify or headless Shopify is the way to go for the optimal cart and checkout flow, payment options, and fraud protection out of the box. For a business only doing custom jewelry, WordPress is what we would recommend.
How long does a build take?
A first store from scratch typically ships in six to eight weeks. A lead-gen site is faster, often four to six. A full redesign is six to ten weeks depending on the catalog size and migration complexity. We commit to a date in week one and we hit it.
Will I be able to update it after launch?
Yes. Every site we ship is built so the team that runs it day to day can add products, change copy, swap images, and ship pages without us in the loop. If you want us to keep iterating, we do. If you want to take it from there, you can.
What happens to my SEO during a redesign?
Nothing bad. We map every existing URL, plan the redirects before we touch the site, preserve the page structures search engines have already indexed, and ship the new build with the schema and structured-data layer that AI answer engines also read. You should see rankings hold or improve, not drop.
Do I own the code?
Yes. The Shopify or WooCommerce account is set up under your business entity. The custom code, the theme, the pixels, the analytics, the Klaviyo connection, the merchant integrations: all yours, owned outright, on day one. If our engagement ends tomorrow, you walk away with everything, with no exit fees and no transfer paperwork.
Do I have to use Endico Data Strategic to maintain the site?
No. Sites we ship are built on the standard platforms, with documented code and a clean theme. Any Shopify or WordPress developer can pick up where we left off. We will never hold you hostage to pressure ongoing fees: we exist to help you escape these types of agencies. We hope you keep us on for ongoing iteration, but the site is built so you have leverage either way.
Ready to build
Send a note about your site.
Tell us what you sell, what stack you are on, and what you want the new site to do. The founder reads every inquiry within one business day.