Yes, we provide both B2B and B2C data — and even combine them through our unique B2B2C audiences. This approach allows you to target individuals not just as consumers, but also based on their business affiliations. You'll gain access to personal and hashed emails, enabling far more precise and profitable campaign targeting. For example, standard Meta interest targeting won't let you directly reach business owners within a specific niche. With our custom audiences, you can directly target verified business owners and decision-makers, unlocking a level of targeting power that traditional ad platforms simply can't offer

Yes, absolutely. Our business is fully compliant with all applicable federal and state regulations regarding data collection, privacy, and usage. We operate under strict standards to ensure that every piece of data we provide is ethically sourced, properly consented to, and legally handled — giving you complete confidence and peace of mind when using our services.

Up until recently, our coverage focused exclusively on the United States, where we tracked over 280 million devices, representing more than 92% of the U.S. population.

However, we've now expanded globally, with access to over 600 million tracked devices across English-speaking countries including the UK, Canada, Australia, and others. This means you can now run the same high-resolution, intent-based targeting internationally, with the same accuracy and performance you’d expect from our U.S. data.

We determine audience intent by measuring Deviation from Standard Behavior—a more accurate and intelligent way to detect true buying signals. Unlike competitors who rely on superficial indicators like visits to keyword-triggered websites, we dig deeper. Just because someone lands on a page with a keyword like “keto gummies” (e.g., a wellness blog) doesn’t mean they intend to purchase. They might be casually reading, researching unrelated topics, or just curious. Competing brands often build intent audiences using these misleading signals, leading to low-quality leads. In contrast, our approach identifies when a person consistently researches a product or service in a way that deviates from their usual browsing patterns. This shift is a reliable marker of true purchase intent—meaning we target audiences who are not just interested, but ready to buy.