We can't ever expect to compete with Fortune 100 companies.
But what we can do is learn from their marketing strategies.
The key to their success is not in the ad creatives, ridiculous ad budgets, or even some black magic going on behind their ad managers, it's in their data.
With our custom audiences you get to harness the same power they do.
Target based on intent, not assumptions.
Most ad platforms rely on vague “interest-based” targeting, using outdated social signals like page likes or follower behavior. The result? You're often spending money to show ads to people who aren’t actually shopping; just browsing, liking, or loosely associated with a topic.
At Endico Data Strategic, we built our Custom In-Market Audiences to break through that noise. These are precision-built segments of real people, identified through live, real-time buying signals; not stale profile data.
Across the board this has decreased the advertising cost of every client who has worked with us by an average of 40-50%.
This means you can achieve twice the results from your ads without changing your budget.
Our system processes over 200 billion daily behavior signals, including:
Search terms (e.g., “best sales CRM” or “injury lawyer near me”)
Keyword tracking across millions of URLs
Device and browsing behavior tied to verified identities
Then, using our proprietary B2B2C matching process, we link those intent signals to live consumer and business profiles — complete with emails, phone numbers, income data, business role, and purchase readiness.
You’ll know exactly who’s in-market; and be able to target them before your competitors even realize they’re shopping.
Directly target business owners in niche industries
Launch cold traffic ads to people actively searching for your offer
We will create hyper-accurate lookalikes that outperform Meta’s default options
Trigger email, SMS, or ad campaigns across your platform of choosing
Unlike stock interest categories, these audiences are:
Built on behavior, not guesses
Sourced from real-time commercial intent
Matched to 280M+ U.S. consumer profiles for unbeatable resolution
The bottom line:
If your goal is to scale predictably, reduce wasted ad spend, and get in front of buyers before your competition does, our Custom In-Market Audiences are the edge you’ve been missing.
FAQS
Yes, we provide both B2B and B2C data — and even combine them through our unique B2B2C audiences. This approach allows you to target individuals not just as consumers, but also based on their business affiliations. You'll gain access to personal and hashed emails, enabling far more precise and profitable campaign targeting. For example, standard Meta interest targeting won't let you directly reach business owners within a specific niche. With our custom audiences, you can directly target verified business owners and decision-makers, unlocking a level of targeting power that traditional ad platforms simply can't offer
Yes, absolutely. Our business is fully compliant with all applicable federal and state regulations regarding data collection, privacy, and usage. We operate under strict standards to ensure that every piece of data we provide is ethically sourced, properly consented to, and legally handled — giving you complete confidence and peace of mind when using our services.
Do you provide only U.S. data?
Up until recently, our coverage focused exclusively on the United States, where we tracked over 280 million devices, representing more than 92% of the U.S. population.
However, we've now expanded globally, with access to over 600 million tracked devices across English-speaking countries including the UK, Canada, Australia, and others. This means you can now run the same high-resolution, intent-based targeting internationally, with the same accuracy and performance you’d expect from our U.S. data.
We determine audience intent by measuring Deviation from Standard Behavior—a more accurate and intelligent way to detect true buying signals. Unlike competitors who rely on superficial indicators like visits to keyword-triggered websites, we dig deeper. Just because someone lands on a page with a keyword like “keto gummies” (e.g., a wellness blog) doesn’t mean they intend to purchase. They might be casually reading, researching unrelated topics, or just curious. Competing brands often build intent audiences using these misleading signals, leading to low-quality leads. In contrast, our approach identifies when a person consistently researches a product or service in a way that deviates from their usual browsing patterns. This shift is a reliable marker of true purchase intent—meaning we target audiences who are not just interested, but ready to buy.